News & Activities

Bringing International Horticultural Expertise to Malaysian Growers
Joining Crop Power at the exhibition was Mr Armin Rothhaus of KRONEN Group, who shared professional insights with growers, customers and industry visitors throughout the event.

During his presentation, visitors were introduced to the KRONEN Group, peat harvesting, substrate development and the new range of professional substrates and retail potting soils entering the Malaysian market.

This technical exchange was an important part of the collaboration.

Malaysia’s tropical climate, crop diversity and intensive horticultural production systems create unique growing requirements. Through international partnerships such as KRONEN, Crop Power aims to provide growers with greater access not only to professional products, but also to the technical knowledge necessary to apply them effectively under local growing conditions.

The partnership reflects Crop Power’s broader approach to agricultural innovation — bringing global technologies closer to Malaysian growers while translating them into practical solutions for local agriculture.

From Seeds to Professional Growing Solutions
Crop Power’s presence at Booth 2G08 also reflected the company’s continuous development from a professional seed company into an increasingly integrated agricultural solutions provider.

Visitors were able to explore solutions spanning different stages of crop production — beginning with professional seeds and extending into growing media, crop management, smart farming equipment and technologies designed to improve operational efficiency.

Modern farming requires more than one successful input.

Achieving consistent crop quality and productivity increasingly depends on how genetics, growing media, crop management, technology and technical knowledge work together as a complete production system.

By building this wider agricultural ecosystem, Crop Power aims to support growers throughout the crop journey rather than at only one stage of production.

Advancing Smart Farming and Practical Agricultural Technology
Technology and mechanisation were another important focus during the exhibition.

Crop Power showcased practical agricultural technologies designed to help growers improve efficiency in areas such as spraying, mixing and crop management.

Among the technologies highlighted by the Agri Malaysia organiser was an electric mixing sprayer, introduced as a first-of-its-kind innovation at the exhibition for applications across large-scale farmland, orchards and greenhouses.

The equipment combines solution mixing and spraying functions into one system, reflecting a growing emphasis on technologies that can help farms improve consistency while reducing repetitive manual processes.

For Crop Power, smart farming does not simply mean adopting more technology.

It means identifying technologies that provide real and practical value to farmers, whether through improved labour efficiency, application consistency, productivity or ease of operation.

A Strategic Platform for B2B Agricultural Growth
Agri Malaysia 2026 also created an important platform for Crop Power to strengthen relationships with professional growers, dealers, distributors, agricultural businesses and international partners.

Unlike consumer-focused exhibitions, Crop Power’s participation at Agri Malaysia placed strong emphasis on business discussion, technical exchange and long-term commercial collaboration.

The three-day event enabled the team to engage directly with customers from different regions and production sectors, better understand their challenges and identify new opportunities for future collaboration.

These conversations continue to play an important role in Crop Power’s product and business development strategy.

By maintaining close relationships with growers and industry partners, Crop Power can better identify changing market requirements and introduce solutions that respond to actual challenges at farm level.

Connecting Global Innovation with Malaysian Agriculture
The official launch of KRONEN during Agri Malaysia 2026 represents more than the introduction of another international brand.

It reflects Crop Power’s continuing strategy of creating meaningful connections between global horticultural expertise and Malaysia’s agricultural industry.

Through professional seeds, growing solutions, smart farming technology and international partnerships, Crop Power continues to expand the capabilities available to Malaysian growers while supporting a more productive, efficient and technologically advanced agricultural sector.

The exhibition also strengthened the partnership between Crop Power, Power Plants and KRONEN Group, bringing together complementary expertise across crop production and professional horticulture. KRONEN Group described its Malaysian collaboration with Crop Power and Power Plants as part of bringing professional growing solutions to the market.

Cultivating Tomorrow’s Agriculture
Agri Malaysia 2026 demonstrated how rapidly agriculture is evolving.

Growers are increasingly seeking solutions that provide better productivity, greater consistency, improved efficiency and stronger commercial sustainability.

Meeting these needs requires collaboration across genetics, technology, horticulture, technical expertise and market development.

Crop Power extends its appreciation to YB Datuk Chan Foong Hin, Deputy Minister of Agriculture and Food Security, KRONEN Group, Mr Armin Rothhaus, the Agri Malaysia organisers, customers, growers, business partners and the entire Crop Power team for contributing to this significant milestone.

Following the official introduction of KRONEN to Malaysia, Crop Power looks forward to further developing its professional horticulture portfolio and creating more opportunities for knowledge exchange, field applications and collaboration with growers throughout the country.

As Malaysian agriculture progresses towards greater productivity, precision and sustainability, Crop Power will continue connecting better genetics, international expertise and practical agricultural innovation to help growers move forward with confidence.

Plant with Confidence. Grow Beyond Limits.